“Postcard for Saturday’s clinic, please.” In whichever AI tool you use. No form, no ticket, no Hans.
Postcard for Saturday’s clinic, please.
Your staff can make the posts, decks and postcards. We put your brand inside the AI tool they already use, so what comes back looks like you.
on a Thursday. The postcards go to the printer at five.
It happens at 4:47, to someone in a hurry with nobody answering.
The creative type with the logo, the fonts and the final say. He’s very good at his job. He’s also not here.
We write your design system and tone so AI can follow them, build the templates you use every week, and train your people. One of them signs off on every draft.
Your colors, your tone, your templates, at the size the printer wants. It looks like you because the rules are where she’s working.
Nothing goes out on its own. A person reads it and approves it, or says try again.
Thursday, 4:52 PM
Bleed, trim, mail specs, the real file. We test the postcard at the printer, because a template that only looks right on a screen isn’t done.
Your design system and tone, built from the brand you already have, so AI and a new hire can both follow them.
Ready-to-use templates for what you send every week.
Set up so a request turns into a file with one person’s yes in the middle.
On your real work, in the tools you use. Drag these around while you think about it.
Monthly updates as your brand and the tools change. Your team outgrows us, we lose the fee, and we’re fine with that.
Thirty seconds, no logo, no Hans. This is the toy version. The real one knows your logo, your type and the words you’d never say.
What you do
Your color
How you sound on paper
A person signs off, even on a toy. Approve it to wake up the save button.
Send us your site and we’ll make you one.
Five questions, about a minute. You’ll get a score and where we’d start. No email needed to see it.
No invented spokespeople, reviews or quotes. So there are no testimonials here yet, and we’ll tell you exactly where AI did the work. Hans is a joke and a stock photo. We’re telling you that too.
Your files, your accounts, your system. Stop paying us and it keeps working until a tool changes underneath it, and we tell you that up front.
When someone stretches the logo, we fix the template that let them.
It’s good at drafts. A person still decides. When a tool can’t do the job, we say so, even if it costs us the sale.
Rob McCormick has written brand systems for 20 years, and he already runs his own studio’s brand, prospecting and video production on these tools. He knows both ends. Need a brand first? Curve + Corner builds those.
Who is this for?
Multi-location businesses with no in-house designer, mid-size marketing teams, funded startups, and healthcare and wellness brands. If the person making your postcard isn’t a designer, it’s for you.
Who’s Hans?
Every company has a “Hans.” The creative type with the logo, the fonts and the final say. He’s good at his job. He just isn’t there at 4:47. We’ve been Hans for 20 years, so we know. The man in the photo is a stock photo, and he’s probably very nice.
Which AI tools do you work with?
Tell us what you use. The rules live in one place you own, and each tool gets its setup from there. If you switch tools, the standard doesn’t change.
Do we need a brand already?
You need something to start from, even if it’s a logo and some habits. No brand at all? Curve + Corner builds them.
What does it cost?
It depends on how many locations and templates you have. Say hi, tell us what you send, and we’ll give you a real number.
How do you know it works?
A pack ships when a non-designer can make something on brand without help. Our target is 10 minutes, and we’re still measuring it. A designer’s approval isn’t enough.
What if we stop paying you?
You keep everything, and we teach your people until they don’t need us. We lose the upkeep fee the day your team can do it.
What do you send every week, and who’s making it? That’s all we need to start.
The printer’s here. A person reads every note that comes in.